# Guides | Whizzy Digital > Plain-language guides for local business owners in Kumasi and Accra: Local SEO, websites, Google and Meta ads, social media and choosing an agency. URL: https://lp261018-2356-whizzy2-uu4bty.pages.dev/guide/ Guides # Guides for Local Business Owners Straight answers about costs, platforms and choices, written for owners in Kumasi and Accra. No jargon walls, no invented statistics. ![Shop owner reading a marketing guide on her phone at the counter](/images/misc/business-owner-reading-a-marketing-guide-on-her-ph.webp) 11 guides | Updated regularly ## Before You Hire an Agency Big-picture decisions: where to start, how the package compares, and what to ask any agency. ![Two business partners discussing a marketing budget on a notepad at a small office table](/images/featured/two-ghanaian-business-partners-discussing-a-market.webp) comparison ### Local SEO vs Paid Ads: Where Should a Small Business Start? Speed vs durability: when a small business should fund paid ads, when Local SEO wins, and why running both is often the answer. Read guide [Local SEO vs Paid Ads: Where Should a Small Business Start? →](/guide/local-seo-vs-paid-ads/) ![Business owner and agency consultant talking across a desk with a notebook](/images/featured/business-owner-and-agency-consultant-in-conversati.webp) decision stage ### Questions to Ask Before Hiring a Digital Marketing Agency A vetting checklist: pricing, ad spend, account ownership, reporting and ranking-guarantee red flags, plus how we answer each. Read guide [Questions to Ask Before Hiring a Digital Marketing Agency →](/guide/questions-to-ask-a-digital-marketing-agency/) ![Salon owner in Kumasi reviewing invoices with a calculator at her reception desk](/images/featured/salon-owner-in-kumasi-reviewing-invoices-and-a-cal.webp) comparison ### The Local Growth Package vs Buying Services Separately The maths: SEO, ads, website and social bought separately from $1,095/month vs $699/month for the Local Growth Package. Read guide [The Local Growth Package vs Buying Services Separately →](/guide/local-growth-package-vs-separate-services/) ## Local SEO Guides Get found in Google Maps and local search with our 5-Step Local Ranking Method. View the service → [/local-seo/ →](/local-seo/) ![Shop owner working on a laptop late in the evening behind the counter](/images/featured/tired-shop-owner-working-on-a-laptop-late-in-the-e.webp) comparison ### Hiring a Local SEO Agency vs Doing It Yourself What owners can do themselves, what needs tools and expertise, the real time cost each month, and a hybrid option. Read guide [Hiring a Local SEO Agency vs Doing It Yourself →](/guide/local-seo-agency-vs-diy/) ![Business owner comparing two printed SEO quotes at a desk in Accra](/images/featured/business-owner-comparing-two-printed-seo-quotes-si.webp) cost ### How Much Does Local SEO Cost in Ghana? SEO pricing models in Ghana, what each level should include, red flags of cheap SEO, and our published $399 then $199/month rate. Read guide [How Much Does Local SEO Cost in Ghana? →](/guide/local-seo-cost-ghana/) ## Website Design Guides Mobile-first websites built for local search, leads and Ghanaian mobile networks. View the service → [/website-design/ →](/website-design/) ![Business owner and designer reviewing a website draft on a laptop at a Kumasi cafe](/images/featured/business-owner-and-web-designer-reviewing-a-websit.webp) cost ### How Much Does a Website Cost in Ghana? What drives website prices in Ghana: pages, features, content, hosting and upkeep. Plus our $299 build and $199/month management. Read guide [How Much Does a Website Cost in Ghana? →](/guide/website-cost-ghana/) ![Agency staff member updating a client website on a laptop in a Kumasi office](/images/featured/agency-staff-member-updating-a-client-website-on-a.webp) comparison ### One-Time Website Build vs Monthly Managed Website Compare a $299 build with $199/month management: maintenance, content publishing, optimisation, and who can self-manage. Read guide [One-Time Website Build vs Monthly Managed Website →](/guide/one-time-website-vs-managed-website/) ## Lead Generation Guides Managed Google, Meta and TikTok campaigns that turn ad spend into calls and WhatsApp leads. View the service → [/lead-generation/ →](/lead-generation/) ![Shop attendant replying to WhatsApp messages on a phone behind a Kumasi counter](/images/featured/shop-attendant-replying-to-whatsapp-messages-on-a-.webp) definition ### Click-to-WhatsApp Ads Explained for Local Businesses How Meta's click-to-WhatsApp ads work, when they beat form leads, why response time matters, and how to track chats as leads. Read guide [Click-to-WhatsApp Ads Explained for Local Businesses →](/guide/click-to-whatsapp-ads/) ![Young couple scrolling short videos on a phone at an Accra food spot](/images/featured/young-ghanaian-couple-scrolling-short-videos-on-a-.webp) comparison ### Google Ads vs Meta Ads vs TikTok Ads for Local Businesses in Ghana Search intent vs discovery: which ad platform fits your business type, lead formats per platform, and when to combine them. Read guide [Google Ads vs Meta Ads vs TikTok Ads for Local Businesses in Ghana →](/guide/google-ads-vs-meta-ads-vs-tiktok-ads/) ![Bakery owner in Accra reviewing a monthly budget on paper at the counter](/images/featured/owner-of-a-small-accra-bakery-reviewing-a-monthly-.webp) cost ### How Much Should You Spend on Google and Meta Ads in Ghana? Ad spend vs management fee, setting a starting budget from your target cost per lead, and what drives cost per lead. Read guide [How Much Should You Spend on Google and Meta Ads in Ghana? →](/guide/google-and-meta-ads-budget-ghana/) ## Social Media Guides Planned content, short-form video and community management across your chosen platforms. View the service → [/social-media-marketing/ →](/social-media-marketing/) ![Content creator photographing products on a table in a small Kumasi studio](/images/featured/content-creator-photographing-products-arranged-on.webp) what to-expect ### What a Monthly Social Media Management Service Includes Planning, content creation, posting, community replies and monthly reporting, plus what we need from you and how approvals work. Read guide [What a Monthly Social Media Management Service Includes →](/guide/social-media-management-what-is-included/) ![Shop owner in Kumasi serving a customer who found the business on Google Maps](/images/misc/ghanaian-small-business-owner-smiling-at-her-shop-.webp) We reply within one business day ## Rather Talk It Through? Book a strategy call and ask us anything from these guides. We will answer for your business, not in general. Book a Strategy Call [/contact/ →](/contact/) See the Local Growth Package [/pricing/ →](/pricing/) - Published pricing in USD - Ad spend billed separately, at cost - Monthly report readable in ten minutes