# What Social Media Management Includes | Whizzy Digital > Planning, content creation, posting, community replies and monthly reporting, plus what we need from you and how approvals work. URL: https://lp261018-2356-whizzy2-uu4bty.pages.dev/guide/social-media-management-what-is-included/ Last-Modified: 2026-10-19 Tags: social media management services include, social media manager deliverables, social media package ghana, content approval process Social Media Guide # What a Monthly Social Media Management Service Includes Planning, content creation, posting, community replies and monthly reporting, plus what we need from you and how approvals work. Updated 19 October 2026 5 min read By the Whizzy Digital team ![Content creator photographing products on a table in a small Kumasi studio](/images/featured/content-creator-photographing-products-arranged-on.webp) We often hear from local business owners that paying for digital marketing feels like throwing money into a black box. The frustration is completely understandable when agencies fail to explain their daily processes. Our goal is to replace that confusion with a clear, predictable workflow. You need to know exactly what happens after signing a contract. We created this guide to explain what our social media marketing [/social-media-marketing/ →](/social-media-marketing/) service actually delivers every single month. This breakdown covers the specific deliverables, the exact content approval process, and the simple things we need from your team. ## The Monthly Deliverables Every social media package in Ghana must include concrete daily actions that keep your brand visible. Our standard service provides five specific deliverables across your chosen platforms each month. ![Business owner approving a social media post on her phone during a coffee break in Accra](/images/content/business-owner-approving-a-social-media-post-on-he.webp) 1. **Planning.** A monthly content calendar built in Google Sheets around agreed themes like customer stories and new stock. 2. **Content creation.** Captions, images, and short-form videos for highly engaging formats like Instagram Reels. 3. **Posting.** Scheduling and publishing through tools like Meta Business Suite so your pages stay consistently active. 4. **Community replies.** Answering comments and directly passing hot sales inquiries to your phone. 5. **Reporting.** A monthly performance report on reach, engagement, and top-performing formats. > **What it costs** > > $199 per platform per month, minimum two platforms. That is $398/month for two, or up to four platforms inside the $699 Local Growth Package. ## How a Typical Month Runs A predictable timeline prevents missed posts and last-minute rushing. We follow a strict monthly schedule to keep your campaigns running smoothly. This structure gives you plenty of time to review everything before it goes live. | When | What happens | Your part | | --- | --- | --- | | Start of month | We share the content calendar | Quick review, flag any dates or offers | | First week | We create posts and videos | Send photos or clips if needed | | Before publishing | You approve the batch | One review on your phone | | Through the month | We publish and reply to comments | Answer sales enquiries we pass on | | End of month | Monthly report and ideas | Read it, ask questions | Our team typically requires just a 48-hour turnaround for any revisions you request. Revisions are handled quickly to ensure the posting schedule never falls behind. ## What We Need From You Great social media content requires a few raw materials directly from your physical shop or office. We handle the heavy lifting, but your inside perspective makes the content authentic. Business owners who supply quick updates see much higher engagement rates. - **Real photos and short clips.** Your shop, team, and happy customers filmed simply on a smartphone. - **News early.** Updates on new stock, holiday closures, or events provided a week in advance. - **Fast answers on sales enquiries.** Ghanaian buyers expect fast WhatsApp replies, so speed is critical when we pass you a lead. - **Access.** Admin rights to your Facebook Page via Meta Business Suite and login details for TikTok. Our account managers will send brief weekly reminders on WhatsApp if we need fresh photos. Prompt replies keep the entire content engine moving forward. ## How Approvals Work The content approval process must be simple and respect your busy schedule. We send your entire batch of planned posts at once rather than interrupting you daily. You can review the graphics and captions directly from your mobile phone. ![Social media manager replying to customer comments on a laptop](/images/content/social-media-manager-replying-to-customer-comments.webp) Our clients usually approve time-sensitive updates, like a same-day flash sale, through a quick WhatsApp chat. WhatsApp boasts open rates above 90 percent in Ghana, making it the perfect tool for fast sign-offs. ## Choosing Your Platforms The best strategy is to pick two platforms where your ideal customers already spend their time. We analyze your competitors and current audience to recommend the most profitable starting point. Data from DataReportal shows over 8.5 million active social users in Ghana for 2026, meaning your buyers are definitely online. - **Facebook Page.** With over 10 million Ghanaian users according to NapoleonCat data, Facebook offers the widest reach for customers over 30. It excels at promoting events, reviews, and community discussions. - **Instagram.** Highly visual businesses like fashion boutiques, restaurants, and salons thrive here. Short Reels expose your brand to thousands of users who do not follow you yet. - **TikTok.** In August 2026, MTN CEO Stephen Blewett confirmed TikTok is now the biggest consumer of internet data in Ghana. It is the absolute best place to reach younger demographics around East Legon or the KNUST campus with quick, catchy clips. - **A fourth platform.** Service businesses might add LinkedIn, while retail shops often rely on a WhatsApp Channel for repeat buyers. You can run up to four profiles inside the Local Growth Package. Our onboarding process includes a detailed look at your past sales data to finalize this choice. Selecting the right channels prevents wasted effort on networks your buyers ignore. ## What Good Content Looks Like Each Month A healthy social media feed blends several content styles so it never looks like a desperate sales pitch. We aim to educate and entertain your followers before asking them to spend money. - **Proof.** Customer testimonials, screenshots of positive reviews, and clear before-and-after photos. - **Behind the scenes.** Unboxing new inventory, your staff preparing orders, or the daily reality of running your shop. - **Help.** Practical advice, like how to maintain fresh braids or ways to spot a fake phone case. - **Offers.** Direct sales posts featuring exact prices, clear deadlines, and MoMo payment instructions. Short video formats easily outperform static graphics in 2026. Our team plans specific 7 to 15-second clips for you to record in your shop. These authentic, low-budget clips are then edited into professional TikToks and Reels. ## How Results Are Reported You receive a straightforward performance document at the end of every month. We track the specific metrics that actually indicate business growth, rather than just vanity numbers. ### Key Metrics Tracked Understanding these numbers helps you see the true value of your investment. - **Reach and Impressions:** How many unique people saw your posts and the total times the content appeared. - **Engagement Rate:** The percentage of viewers who actively liked, saved, or commented on the media. - **Lead Generation:** The exact number of direct messages or WhatsApp inquiries the pages generated. Our reports also highlight the best and worst-performing posts from the past 30 days. This transparency allows us to adjust the strategy and improve results for the following month. We design these documents to be completely readable in under ten minutes. ## What Is Not Included Clear boundaries prevent misunderstandings about what a monthly management retainer covers. We focus strictly on organic growth and community management in this specific service tier. - **Paid ads.** Boosting posts or running targeted campaigns falls under our lead generation service, and Meta bills ad spend separately. Many clients choose to combine both services and convert their best organic posts into click-to-WhatsApp ads [/guide/click-to-whatsapp-ads/ →](/guide/click-to-whatsapp-ads/) . - **Guaranteed follower numbers.** Buying fake followers ruins your account’s reputation. We report honest reach metrics and focus entirely on capturing attention from real local buyers. Our team refuses to artificially inflate numbers using bots. Quality engagement from potential customers will always matter more than a massive, fake follower count. ## Is It Worth It? An active, branded social media feed acts as your modern storefront. We know that Ghanaian consumers routinely check social pages for legitimacy before they visit a physical shop. Consistent posting builds crucial trust with these skeptical buyers. Our managed service is the perfect fix if your pages have gone silent or posting feels like a stressful chore. You stay highly visible without having to write captions every night. Start by picking the two platforms your target audience uses the most. We recommend reviewing the first three monthly reports to properly measure the impact. Reach out today to get your content calendar started. FAQ ## Quick Answers Still have a question about your business? Ask Us Directly [/contact/ →](/contact/) ### How much is social media management? $199 per platform per month, with a minimum of two platforms ($398/month). The Local Growth Package includes up to four platforms alongside Local SEO, ads management and a managed website for $699/month. ### Do I need to supply photos? Some real photos help a lot, because customers trust real people and real products. We plan shoots and content with you, and we can guide you to capture simple clips on your phone. ### Do you reply to comments and messages? Yes. Community management is included. We reply to comments and messages in your brand's voice and pass sales enquiries to you quickly so you can close them. Ask Us Directly [/contact/ →](/contact/) ## Want a straight answer for your business? Book a short strategy call. We will look at your profile, website and goals and tell you what we would do first. Book a Strategy Call [/contact/ →](/contact/) Social Media [/social-media-marketing/ →](/social-media-marketing/)