# Ad Budget & Lead Estimator for Ghana Businesses | Whizzy Digital

> Work out how many leads and customers your Google, Meta or TikTok ad budget could bring, using your own cost per lead.

URL: https://lp261018-2356-whizzy2-uu4bty.pages.dev/tools/ad-budget-lead-estimator/

Free Calculator

# Ad Budget & Lead Estimator

Estimate leads, customers and total monthly cost from your ad budget and your own cost-per-lead figure.

Monthly ad spend ($)

Paid directly to Google, Meta or TikTok

Expected cost per lead ($)

Use your own past figure if you have one; we confirm realistic numbers during the audit

Leads that become customers (%)

Average value of a customer ($)

Estimated leads per month

60

Estimated new customers

12

Estimated revenue

$600

Total monthly cost (spend + management)

$599

Revenue per $1 spent

1.0

Leads = spend / cost per lead; customers = leads x close rate; revenue = customers x value; total cost = spend + $299 management (minimum fee).

Illustration only, based on the figures you enter. We do not publish benchmark cost-per-lead figures; real results depend on your offer, market and follow-up speed.

### Get a realistic ad plan for Kumasi or Accra

We'll review your offer, audience and budget and suggest the right platform mix.

Related guide: 

How much to spend on ads

[/guide/google-and-meta-ads-budget-ghana/ →](/guide/google-and-meta-ads-budget-ghana/)

Related services: 

lead generation

[/lead-generation/ →](/lead-generation/)

 , 

website design

[/website-design/ →](/website-design/)

![Shop owner in Kumasi serving a customer who found the business on Google Maps](/images/misc/ghanaian-small-business-owner-smiling-at-her-shop-.webp)

We reply within one business day

## Want Us to Run the Numbers With You?

Tell us about your business and we will map out your first 180 days. No pressure, no jargon.

Book a Strategy Call

[/contact/ →](/contact/)

 

See the Local Growth Package

[/pricing/ →](/pricing/)

-   Published pricing in USD
-   Ad spend billed separately, at cost
-   Monthly report readable in ten minutes